Table of Densities of Common Substances

Table of Densities of Common Substances Heres a table of densities of common substances, including several gases, liquids, and solids. Density is a measure of the amount of mass contained in a unit of volume. The general trend is that most gases are less dense than liquids, which are in turn less dense than solids, but there are numerous exceptions. For this reason, the table lists density from lowest to highest and includes the state of matter. Note that the density of pure water is defined to be 1 gram per cubic centimeter (or, g/ml). Unlike most substances, water is denser as a liquid than as a solid. A consequence is that ice floats on water. Also, pure water is less dense than seawater, so fresh water can float on top of salt water, mixing at the interface. The Factors That Affect Density Density depends on temperature and pressure. For solids, its also affected by the way atoms and molecules stack together. A pure substance can take many forms, which dont have the same properties. For example, carbon can take the form of graphite or diamond. Both are chemically identical, but they do not share an identical density value. To convert these density values into kilograms per cubic meter, multiply any of the numbers by 1000. Densities of Common Substances Material Density (g/cm3) State of Matter hydrogen (at STP) 0.00009 gas helium (at STP) 0.000178 gas carbon monoxide (at STP) 0.00125 gas nitrogen (at STP) 0.001251 gas air (at STP) 0.001293 gas carbon dioxide (at STP) 0.001977 gas lithium 0.534 solid ethanol (grain alcohol) 0.810 liquid benzene 0.900 liquid ice 0.920 solid water at 20Â °C 0.998 liquid water at 4Â °C 1.000 liquid seawater 1.03 liquid milk 1.03 liquid coal 1.1-1.4 solid blood 1.600 liquid magnesium 1.7 solid granite 2.6-2.7 solid aluminum 2.7 solid steel 7.8 solid iron 7.8 solid copper 8.3-9.0 solid lead 11.3 solid mercury 13.6 liquid uranium 18.7 solid gold 19.3 solid platinum 21.4 solid osmium 22.6 solid iridium 22.6 solid white dwarf star 107 solid

Abortion and the Aspects of Pro

Abortion and the Aspects of Pro The whole topic of abortion is a very complex issue that has continued to attract a lot of attention in today’s modern society. This can be explained from both perspectives where there are certain people who are opposed to abortion while there are others who are pro-abortion. As a matter of fact, different societies have their own approach to the whole issue of abortion (McMahan 12).Advertising We will write a custom essay sample on Abortion and the Aspects of Pro-abortion specifically for you for only $16.05 $11/page Learn More This is because abortion relates to life and that is why different stakeholders have been dragged in this issue. In this case, we are supposed to evaluate and look at abortion critically for long term sustainability in our society. This paper will therefore try to analyze the whole aspect of pro-abortion. In this case, there are people who are pro-abortion and they should be understood because they are right in their own makin g and understanding. As a matter of fact, abortion is prolife in a broad way and people should not demonize others because they are pro-abortion (Singer 32). Abortion revolves around reproduction and this is a personal issue that should not be interfered with by anybody. We all agree that women have a choice as per to when they should have children and this means that we are supposed to respect this fact. There has been an argument that abortion is the same as murder but this has been done while ignoring other realities that we are supposed to understand. It can not occur that every time a woman aborts we will always be saying that somebody has been killed. Abortion can help women and teenagers who might find themselves in very complex situations that they had not anticipated. For instance, it is quite obvious that through abortion, a teenager can continue with her school without necessarily drooping out and this is a fact that we can all agree to (Kearns 45). There are occasions wh ere somebody can have an untimely pregnancy that might end up enslaving her to the man and this can be sorted out through abortion A foetus is not a baby and there is no reason as per to why we should say that abortion is murder. There are occasions where abortion occurs naturally and it is undeniable that others are induced. Women can not decide to have babies then all over a sudden say that they want to abort.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is a decision that is made after other aspects have been considered. We should therefore respect such decisions because they are made after various considerations have been made. Abortion saves lives in cases where they are medically supervised (McMahan 73). This means that it is safer than having a baby. In cases where we have a safe abortion, the whole society benefits in a broad way. Every girl or woman who makes a decisi on to go for a safe abortion in relation to an undesired pregnancy should be respected for making a bold move that others can not contemplate. We can not say that it is bad to abort a fetus because it is still dependent on the mother and is therefore not a separate entity. In this case, it can not exist outside the womb and this therefore disputes the argument that life will be lost. Abortion is a personhood issue and we can not say that it revolves around human life (Boonin 31). For instance, in vitro fertilization, eggs that have not been fertilized are thrown away yet nobody says that this is abortion. Different people have been saying that instead of abortion, we should advocate for adoption but this is not feasible. As a matter of fact, this is a woman’s choice and we can not say that they will be willing to give up their children for adoption. Instead of demonizing abortion, we should advocate for safe medical procedures (Singer 46). This is because medical abortions do not have any complications that can end up affecting the mothers’ health. As a matter of fact, the mothers’ future ability to have a baby will not be affected in any way. We live in a very dangerous society where there are many cases of incest and rape. These are occurrences that happen every now and then within our surroundings. In this case, a woman who has undergone such an act will be exposed to a lot of psychological problems if she is forced to keep the pregnancy. A woman who has been raped did not make the decision to have the pregnancy. Therefore, it will be wise for such a woman to go for a medically safe abortion instead of keeping the baby. This is because the presence of the baby will occasionally remind her of the ordeal that she went through (Kearns 63). Women who find themselves in such situations are always afraid and they can not imagine of taking morning after pills and this complicates the whole issue.Advertising We will write a custom essay sample on Abortion and the Aspects of Pro-abortion specifically for you for only $16.05 $11/page Learn More It should be known that abortion can not be used as contraception and that is why there are cases a woman can become pregnant even with proper use of contraceptives. In this case, such women should be allowed to have an abortion because they did not anticipate having a baby in the first place since this is a family matter that needs a lot of planning. Governments have been stepping up efforts to ensure that women keep their pregnancies but this is infringing on their own rights (Boonin 56). This is a civil right that every woman needs because they are supposed to be free in either keeping or terminating the pregnancy. This is a reproductive choice that can not be taken away from a human being and therefore women should be allowed to abort at their own pleasure instead of being demonized as murderers. Instead of opposing abortion, governments should come up w ith good measures to make it safe. In this case, there is need to increase funding to various medical institutions so that they can be in a position to conduct safe and medically recognized abortions (Singer 87). The main reason as per to why we should be pro-abortion is because of various teenagers who become pregnant at an early age. Such teenagers do not have the capacity to raise good children and they should therefore be allowed to abort. When they keep a pregnancy, it is quite obvious that they will drop out of school and this is not good as the baby might lack parental care. An under-age pregnancy can occur if the girl did not understand what she was doing. This is a mistake that should not be used to derail the girls’ education and career opportunity. Prior to an abortion, every woman is exposed to a lot of stress and this means the situation can only be sorted out through a safe abortion (Kearns 83). In this case, there has been no proven evidence that abortion leads to stress. As a matter of fact, women should be allowed to make a choice about abortion because this is a personal decision that can not be infringed upon. Abortion revolves around a woman’s body and she should therefore be allowed to make her own decision. It is undeniable that we have a lot of unwanted babies and this can be reflected from our overpopulation. In this case, it will be unwise for us to oppose abortion yet people should be allowed to do away with unwanted children.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are occasion where we have poor families with many children. In this case, any other child will be a big burden and it is good for the woman to abort (McMahan 81). Abortion is not a big deal because we have cases of miscarriages and nobody has ever argued against such. As a matter of fact, abortion is moral in a broad way. Some people have argued that abortion is very important for gender equality. This is based on the fact that it is a right that can not be denied. In this case, the right to abortion should be included in pregnancy rights for a woman to decide when she wants to terminate the pregnancy. Women should be respected because they are human beings and we should not see them as a container for the fetus. This means that they should be given all their rights as far as pregnancy is concerned without any dictation (Boonin 74). As a matter of fact, they should be supported in all the decisions that they make instead of being seen as murderers when they decide to abort. Boonin, David. A Defense of Abortion. Boulder: University of Colorado, 2003. Print. Kearns, Thomas. History, Memory, and the Law. Michigan: University of Michigan Press, 2002. Print. McMahan, Jeff. The Ethics of Killing: Problems at the Margins of Life. New York: Oxford University Press, 2002. Print. Singer, Peter. Writings on an Ethical Life. New York: HarperCollins, 2000. Print.

What should the role of the state be in contemporary society Essay

What should the role of the state be in contemporary society - Essay Example A State is the main institution which exercises power on behalf of the people in the contemporary society. It is bestowed with legitimate authority by the society for preserving its institutions for the betterment of the welfare of all. The contemporary society has empowered the state to make and impose laws that are necessary for the harmonic existence of all members of the society (Woodrow, 2001). The main role of State is providing protection to the entire society (Petricus, 2009). This core role of the state arises from the fact that it is almost impossible to guarantee all members of society protection that is based on voluntary arrangement amongst individuals. There is need for an institution that is acceptable to the entire society to provide protection from both internal and external forces that may threaten the well being of individual members or the entire society. Protection by state refers to securing the rights, liberties and freedoms of the individuals as well as their property. This role is undertaken by one authority within a given society to avoid conflicts which may arise in dispensation of this important duty. However the state has other important roles which are related to its protective role such as promoting economic welfare of the society, provision of basic needs such as food, shelter and education. This paper is a critical evaluation of the roles of the state in the contemporary society. The Protective Role of the State The protective role of the state to the society can be understood by evaluating the status of security and human rights practices in stateless societies such as Somalia in comparison with a society which has an effective system of governance such as the United States of America. It is evident that there is widespread abuse of human rights and lack of protection in a stateless society. Somalia is a country in the horn of Africa, which has survived for more than 10 years without a formal authority to govern the citizens. A s a result, numerous criminal organizations such as Al-Shabaab have continued to terrorize citizens as well as committing atrocities against the country’s peaceful neighbors. As a result, Somalia has continued to lag behind in terms of development especially due to power struggles, which have created conflicts that have resulted to some of the citizens seeking refuge in some of the neighboring countries since there is no sufficient security. This has also created a loophole which has facilitated international terrorist organizations such as Al-Qaida with a ground to fulfill their violent missions around the world (Abukhalil, 2006). It is important to note that the powers of the state are at times abused for the benefits of the ruling class thus negating the core role of this important societal institution. Since, by design, some members of the society exert relatively higher control on the state, it is possible for such group to extract more benefits than the majority of the society who are under control through acts of corruption and nepotism. It is for this reason that recent developments in some of the Arab nations such as Egypt, Tunisia and Libya, have taken place, where civilians have taken it upon themselves to overthrow corrupt leaders, whose main agenda was to remain in power and continue to acquire illegal wealth. The western society and other societies which have adopted and successfully implemented democratic ideals have at their disposal three means by which they protect themselves from undue exploitation by the state. These are; restraint through judicial processes, voicing concern through voting in general elections and removing irresponsible officials through votes of no confidence as well as invoking the right to hold non violent

The importance of iron in the human body Essay Example | Topics and Well Written Essays - 1250 words

The importance of iron in the human body - Essay Example Deficiency of iron is found to affect the normal functioning of the human body in several ways indicating the importance of iron to the human body. This requirement varies based on age and gender. (1). Iron is an important element for the normal functioning of the human body The Importance of Iron to the Human Body Among the many metals found in the earth’s crust iron is the second most abundant metal. During the course of evolution of living organisms iron became a key metal for the existence of living organisms and this is reflected in the importance of iron to the human body. Many of the functions in the human body at the cell level find iron playing a significant. In the human body normally about 50mg per kilogram of body weight is the quantum of iron present. On an average this works out to between 3-4gms in a human adult. Of this amount of iron in the human body approximately 60% is present in the form of hemoglobin in the erythrocytes. Nearly ten percent of iron present in the human body is found in myoglobin in the muscle. Iron containing proteins like cytochromes, iron-sulphide enzymes and iron storage and transporting proteins is where the remaining 30% of the iron on the human body can be found. This shows that iron is not present in the body as free ions in the body fluids or tissues. (2). Taken at glance the main functions of iron in the human body consists of DNA synthesis and cell formation; sensing of oxygen and cellular uptake of oxygen, transportation and storage of oxygen within the blood and muscles; electron transfer and conversion of oxygen to adenosine triphosphate (ATP); antioxidant as well as pro-oxidant functions; and regulation of inter-cellular iron. The many functions of iron in the human is the reason that iron is present in the human body in its functional forms rather than as free ions in the body fluids and tissues. (3). Hemoglobin Iron is essential as a cofactor in the formation of red blood cells and hemoglobin and it i s a part of the structure of hemoglobin. Hemoglobin makes up most of the cytoplasm of erythrocytes. Each molecule is made up of four protein or globin chains, which is attached to prosthetic heme group. The heme group has an iron molecule that is complexed at the centre of a porphyrin ring. Hemoglobin is very efficient at binding and carrying oxygen. This efficiency is reflected in its ability to causer blood to carry almost hundred times the oxygen in comparison to plasma alone. An added factor in this ability of hemoglobin to act as the transporter of oxygen in the human body is the capability of hemoglobin to modulate oxygen binding under different conditions. This feature of hemoglobin permits adaptation to a wide variety of environments and demands within the human body. When there is a deficiency of iron normal erythrocyte and hemoglobin production in the human body is affected. The lack of iron causes a reduction in the synthesis of the heme group, which gets translated into effects on the globin production. The reduced presence of the heme group in the red blood cells make the cells smaller and gives them a paler appearance than red blood cells produced that are produced when adequate levels of iron are present. In the presence of adequate levels of iron the maturing red blood cells continue dividing as per their development program till such time as the hemoglobin gas attained appropriate levels. When iron is not present in adequate levels the

SOURCE EVALUATION Essay Example | Topics and Well Written Essays - 250 words

SOURCE EVALUATION - Essay Example Therefore, for football games to be peaceful, it is important that the origin of hooliganism be understood. It is also, essential to find out what causes unrest among football suppoters and the issue be addressed by the world football governing body; FIFA. According to Ramon (11), football hooliganism is a social problem that causes a lot of anxiety among people in different countries in Europe. The study of hooliganism is therefore a major step in addressing the vice. This book, provides the reader with the social approaches to this issue and their limitations. â€Å"Among sociological study of hooliganism, three quite clearly delineated approaches can be distinguished: the Marxist approaches by Ian Taylor and John Clarke; and (iii) the post modernist approaches by Giulanotti and Redhead.† The source, â€Å"Understanding human hooliganism: A comparison of six western European football clubs† is very relevant given the rising cases of hooliganism in the world. For example, on February 03, 2014 the mirror daily newspaper reported that police are looking for three football supporters who were alleged to have thrown coins into the field. In summary, this source is very important and relevant to any student or researcher, this is because it addresses an issue which has a very negative social impact and if not addressed properly; will affect the football industry, which is currently practiced by thousands of

The Korean War Essay Example for Free

The Korean War Essay The Korean War was one of the infamous proxy wars waged during the tense Cold War period, between the United States of America and the Soviet Union. In that period, the overwhelming concern facing the free world, helmed by America, was the realization of the Truman Doctrine, which in effect included the containment of the Soviet Union and the aversion of an ominous political and military phenomenon known as the Domino Effect. The Domino Effect was the belief that should a state or country fall into the throes of Communism, surrounding countries would one by one begin to fall into the hands of the Soviet Union, heralding the very real possibility of a Third World War and all-out nuclear war. Hostilities began on the 25th of June, 1950, apparently instigated by the North Koreans – more specifically, the Democratic Peoples Republic of Korea Army (Evanhoe, Ed. 2002 http://www. korean-war. com/TimeLine/1950/06-25to08-03-50. html). The South Korean response and the United States’ support for the military engagement began in earnest within the next couple of days. The war escalated through the following months, and casualties mounted on both sides till an armistice was signed on 27 July, 1953. The war could be viewed in three distinct phases, i. e. the Opening Situation – from June to September 1950, the United Nations counterattack – from September to November 1950, and toward the ceasefire line – November 1950 to July 1953 (Dwight D. Eisenhower, p. 173). For the United States, it was a costly involvement that saw a total of 29,557 deaths, 92,934 wounded, and 7,245 interred as prisoners-of-war (Evanhoe, Ed. 2002 http://www. korean-war. com/TimeLine/1953/timeline1953. html). Yet, it was seen as a very necessary action in the light of the international political arena both then and now. The Korean War was an important preface to the Vietnam War, which saw a much more heavy engagement and stunning military losses suffered by the United States. It was the major conflict that occurred after World War II, and should be recognized as such because of the significant implications that surrounded its conflagration and escalation. It is notable as the powers that be supplying the elements and process of war really belonged to the United States, the Soviet Union, and China. That the war was waged on Korean soil by the North and South Koreans was just a physical representation. Again, this conflict was perpetuated by ideological and political differences and would be fleshed out over again in another time on another turf. The Korean War was at once both critical and unfortunate. It is referred to sometimes as the Forgotten War, simply because it was sandwiched between World War II and the Vietnam War, the former because of the horrific scale of the conflict and the latter because of the intricacies and long-drawn out battle timeline. Psychologically, however, the Korean War represented an important milestone for anti-communist sentiments and international support for a United States military presence as the World leader, and the global policeman. In truth, the Korean War in the eyes of the United States was more of a police action than a war – that was an appropriate response to unsolicited hostilities waged against their key ally. One might be forgiven for the view that the Korean War was much ado about nothing, for there was very little real land reallocation and it ended in a technical stalemate (Korean War History Guide, n. d. http://history. searchbeat. com/koreanwar. htm). There was plenty of huff and puff on all sides, and there were many peace negotiations and overtures throughout. Today, the war has not officially ended, and both Koreas are still technically at war. They had been observing an uncertain peace for the last fifty years and one can surmise that without the vitriolic might and fervor of both the Soviet Union and China that existed then in that period of world history, North Korea had no real impetus to engage the South in yet another conflict. Today also, the world is witnessing a very isolated North Korea devoid of even its closest ally’s support, for it is not in China’s interest in all respects to support any possible conflagration. Should North Korea choose to be an enfant terrible and pick a fight with the South, it would really be doing so as a lonely and desperate attempt to regain its largely irrelevant dominance and imagined presence on the world stage. No longer would it be a thinly-cloaked war of belligerence waged by the Communist powers that be. REFERENCES Dwight D. Eisenhower, Mandate for Change: 1953-56 (Garden City, NY: Doubleday Company, Inc. 1963), p. 173 Evanhoe, Ed. 2002 http://www. korean-war. com/TimeLine/1950/06-25to08-03-50. html Retrieved on 30 May 2010. Evanhoe, Ed. 2002 http://www. korean-war. com/TimeLine/1953/timeline1953. html Retrieved on 30 May 2010. Korean War History Guide, n. d. http://history. searchbeat. com/koreanwar. htm Retrieved on 30 May 2010.

The Development Of Tourism In Kerala

The Development Of Tourism In Kerala In the book KERALAS Economic Development Performance and Problems in the Post-Liberalization Period by B. A. Prakash, there is an article on Tourism Development in Kerala by Nalini Netto which says that Kerala has emerged as an undisputed tourism hotspot of India with its catchy promotional logo Gods Own Country. National Geographic Traveler, in a landmark issue in 2000, rated Kerala in Paradise Found category. Ever since the govt. of India declared tourism as an industry in 1986 and Kerala was the first state to declare so, Kerala is doing aggressive marketing of tourism product by establishing Tourism Mart in Kochi which has its links with national and global tourism bodies like South Asia Travel and Tourism Exchange, Travel Agent Association of India (TAAI), Pacific Asia Tourism Association (PATA) etc. Government of Kerala is also playing role of facilitator and regulator for the prosperity and growth of the tourism sector by encouraging private participations in the sector. Government is providing subsidy of 10 percent on capital investment in the sector subject to maximum 10 Lakh with additional subsidy of 15 percent on the investment in pollution control facilities and equipment. Kerala with 600 Km coast line offers one of the best beaches in India. Western Ghats provide few finest hill stations for summer resort. Rich ecological forest, wild life reserves and backwaters provide a full eye soothing natural beauty to the state. Ayurveda, the health tourism product is another USP of Kerala Tourism due to abundance of herbs and medicinal plants. The earnings from tourism in the state in 2001 were estimated to be Rs. 535 crore. This book also emphasizes that this sector still has unused potential which if utilized in an environmentally conscious way can generate more revenue for the state and the country. [2] In the book on Tourism Marketing by Devahish Dasgupta in the chapter of Destination Branding: Building Brand Equity a case study is presented on Measuring Brand Performance -A Kerala Survey in which analysis of the survey on the brand performance of Kerala is given which was conducted in India and abroad, featuring countries such as Spain, France, Denmark, Italy, Belgium and other countries. People, who have not visited Kerala before, responded that they came to know about the state by word of mouth and wanted to visit. People, who had already visited Kerala expressed that they had a memorable experience in Kerala. This case study talked about effective marketing strategies to undertake market research to indentify and assemble a highly attractive product should be developed to differentiate from competing tourist destinations. More emphasis is given to Tourist-centric products and issues relating to price, security, health, safety and quality should be studied. It says that failure to build and sustain destination brand equity or the value of brand in the minds of potential visitors and investor, can lead to economic decline. [3] Article by E T N, Global Travel Industry News Tourism is contributor to The Growth of The Economy The Tourism Minister Kumari Selja has said that development of infrastructure holds the key to the growth of tourism and that is why the Government is investing heavily for integrated development of the Infrastructure Sector. She said that Tourism Sector, with 9.24% share of employment, accords a perfect opportunity to translate our vision of inclusive growth to reality. [4] In an essay written on Medical Tourism in India: Progress or Predicament? by Sunita Reddy and Imrana Qadeer, it is estimated that the size of the medical tourism market in the country will be Rs 1, 95,000 crore in 2012. The essay also examines the implications of medical tourism for general medical care and how such policy shifts distort health systems. This analysis raises questions of accessibility, affordability, and ethics in medical care, and asks if it is sensible to promote medical tourism in a democratic welfare state, with poor public healthcare facilities for the masses. [5] Contentious and contradictions of tourism as development option : a case of Kerala, India by T T Sreekumar, Govindan Parayil The projected picture of an emerging vitality in the tourism sector in Kerala stands in stark contrast to the general scenario of the poor performance of the tourism industry in India, as well as in South Asia in general. This paper takes a closer look at this scenario by placing Keralas performance against the larger backdrop of tourism dynamics as experienced in Third World countries in general and South Asia in particular. It shows that no effort has been made so far to assess the environmental sustain-ability of keeping tourism as a high-growth option, given the fragile nature of Keralas environment and the carrying capacity of the major tourist destinations. It further reveals that the increasing comparative advantage of developing countries has not yet resulted in any significant rise in their share in global tourism arrivals and receipts and the regions which are able to grab the lions share of tourism arrivals and receipts are the economically advanced ones. In Indias case, the fact that tourism contributes to 6.9% of its total export earnings is not an insignificant point and Kerala tourism sectors share in the State Domestic Product (SDP) remains at less than 1 % even after a decade of concerted efforts to boost the tourism industry. The belief that tourism has become an engine of growth in Kerala is hence unfounded. Tourism is making only a marginal contribution to the local economy, its harmful impacts on the ecology of the region are becoming increas-ingly visible [6] Kerala: Exploring Future Frontiers in Tourism Development by Dept. of tourism, Kerala This book talks about the possibilities and problems for tourism in Kerala. A fully literate population and astonishing geographical diversity full of beaches, backwaters, wildlife sanctuaries and evergreen forests in the smallest area possible, are factors that helps Kerala transform into an Important tourist state in India. On the other hand, high density of population, consequent non availability of land, lack of professional training and distance from the important cities of India are all negative factors which constraint its overall growth as a tourism destination. [7] Reinventing Kerala : A success story by R. Krishnakumar This article discusses about a series of innovative concepts and projects developed by the state to reinvigorate the States tourism sector without diluting its commitment to conserve nature. It is multi-destination tourism at its best, offering a multitude of variegated experiences and attractions within a relatively small area, luring tourists into staying longer and spending more. In order to attract foreign tourists new tourism concepts such as monsoon tourism, medical tourism, adventure tourism, heritage tourism, pilgrimage tourism, eco tourism, and farm tourism are being developed and popularized. In order to encourage more private sector investment and to conserve nature, a number of Special Tourism Zones are to be identified and developed under the purview of the Kerala Tourism (Conservation and Preservation of Areas) Act, 2005, which envisages the conservation, preservation and integrated development of such areas. Unexplored or lesser-known areas, especially in the Malabar r egion, traditional skills, handicrafts, art forms, and new tourism products are to be developed and marketed to sustain tourist interest. With new initiatives in providing better infrastructure and trained human resource, Kerala tourism is putting all its efforts with the slogan of vision 2025: Conserve Nature and Culture and Promote Tourism in order to achieve sustainable growth. [8] Tourist arrivals in India: how important are domestic disorders? by Dhariwal, Richa India, with its rich natural beauty, is unquestionably a destination that should promote tourism and it has taken various measures to do this, but the tourism potential of the country has still not been maximized. In the past few years, Indian tourism industry is significantly contributing to the nations gross domestic product, foreign exchange earnings and employment. This paper analyses the determinants of international tourist arrivals in India using annual data from 1966 to 2000 and the results show that sociopolitical factors communalism, terrorism and tensions with Pakistan constitute serious threats to the tourism industry, limiting the gains that could otherwise have been realized. Methodology Quantitative Methods To address the research question we will try to answer some related issues and objectives using quantitative methods as illustrated below: Objective 1: To determine whether there is any change in the volume of inbound tourists over the years and what can be the expected projections in the arrival and the growth rate. We will collect data from Kerala Tourism department and will conduct a regression analysis in order to estimate the volume of tourism in the future. This would let us know the importance of the need to boost tourism both domestic and international through promotions. Objective 2: Is there any trend of decline in no. of International tourists arriving to the state. Our hypothesis would be as follows: Null Hypothesis: Number of tourists to Kerala does not decrease Alternate Hypothesis: Number of tourists to Kerala decreases From the simple linear regression we will find out if the prediction for tourists for the forthcoming years or increases with a certain percentage (95%) of confidence level. Objective 3: What is currently the volume of domestic tourists to the state, and what are the projections one can expect without any additional focused marketing efforts. (maintaining the current level of activity) We will obtain the information about the month wise domestic tourists arrival from the Kerala state department personals and website. We will plot the seasonal pattern seen in the inflow of tourists for any two years. After doing a regression on the obtained statistics, we can get the results for domestic tourists inflow annually Data Collection Questionnaires: A questionnaire was designed to target tourists in and around major tourist spots in Kozhikode like Kappad Beach. Specific questions were asked in order to get the true picture of the situation and help to segment the data. For segmentation, we will use Cluster analysis on the set of data collected by the questionnaire. The questionnaire will try to focus on the interest of the tourists regarding the purpose of their visits, transportation mode convenient to them and their future plans to revisit the tourist destinations. Questionnaire we will be using is attached in the Appendix A. Focus Group Discussion: We will conduct a focus group discussion of about 10 people. These are students of IIM Kozhikode with keen interest in touring. These people want their vacations to be fun-filled, relaxing and rejuvenating, especially an escape from the hectic schedules and work stress. Demographically also they are similar with almost same age group and similar incomes. Moderator will ask them the questions about on what parameters they judge a tourist spot and regarding their opinions about the service and infrastructure facilities in the tourist spots they visited. Focus Group Discussion details are included in the Appendix B Qualitative Methods Since it is difficult to go far off places in kerala, we will be using the observation method in the qualitative method to be congruent with the research question. Data will be collected from the major tourist agencies, national tourism sites and state tourism centre which would help us analyse qualitatively the number of tourist that are visiting Kerala year after year. In case of survey regarding the tourist, the type of measurement scale used will depend on individual questions in the questionnaire. For example, to determine the major tourism places in kerala. Scaling is a method of changing attributes (a series of qualitative facts) into variables (a quantitative series). Ordinal scale will fit better for the purpose. For collecting data on the tourist preference, we will be using Likert scale to measure the responses. It will be used to determine the attitude of the tourist coming to India. Analysis Objective 1: To determine whether there is any change in the volume of inbound international tourists and what can be the expected projections in arrivals and growth rate Using the foreign tourist inflow data from Kerala Tourism department, we carried out a regression analysis in order to estimate the volume of international tourism in the near future. This would let us know the importance of the need to supplement domestic tourists with international tourists. The figures of the number of foreign tourists and the variance as compared to the previous year are shown in the table below:- YEAR Foreign Tourists Growth 2000 209933 3.8 2001 208830 -0.5 2002 232564 11.3 2003 294621 26.7 2004 345546 17.3 2005 346499 0.27 2006 428534 23.7 2007 515808 20.37 2008 598929 16.11 2009 549756 -8.2 From SPSS analysis for the above collected data. From Above SPSS Model, Eqn. will be Y= 46110*X + 119502 Here Y= No of Foreign Tourists in a particular year X=Year (we have taken value of x for year 2000 as 1 and subsequently for next year.) Using the above regression model we can predict the international tourists for the next five years as shown in following table. YEAR EXPECTED FOREIGN TOURISTS EXPECTED GROWTH (%) 2010 626712 13.99821 2011 672822 7.3574465 2012 718932 6.8532242 2013 765042 6.4136803 2014 811152 6.0271201 Objective 2: Is there any trend of decline in no. of International tourists arriving to the state. In order to find out the above objective we use hypothesis testing Null Hypothesis: Number of international tourists to Kerala is not decreasing. Alternate Hypothesis: Number of international tourists to Kerala is decreasing. From the simple linear regression we can see that the prediction for international tourists for the forthcoming years seem to decrease with 95% confidence and hence we accept the null hypothesis i.e. No. of international tourists to Kerala is not decreasing. Objective 3: What is currently the volume of domestic tourists to the state, and what are the projections one can expect without any additional focused marketing efforts. (maintaining the current level of activity) We obtained the information about the domestic tourists from the Kerala state department. The figures are as follows: Year Domestic Tourists Growth 2000 5013221 2.6 2001 5329692 4.5 2002 5568256 6.3 2003 5871228 5.4 2004 5972182 1.7 2005 5946423 -0.43 2006 6271724 5.47 2007 6642941 5.91 2008 7591250 14.27 2009 7789056 2.6 From Above SPSS Model, Eqn. will be Y= 287046*X + 4621000 Here Y= No of Domestic Tourists in a particular year X=Year (we have taken value of x for year 2000 as 1 and subsequently for next year.) Using the above regression model we can predict the international tourists for the next five years as shown in following table. YEAR EXPECTED DOMESTIC TOURISTS EXPECTED GROWTH(%) 2010 7778506 -0.1 2011 8065552 3.7 2012 8352598 3.6 2013 8639644 3.4 2014 8926690 3.3 Secondary data Collection: In order to obtain data, we took the help of online search for tourism data. We found that the number of tourists has been increasing. But the growth rate could have been more. The characteristics of the tourists have been seen to be urban based. They are young and employed. Primary Data collection: A questionnaire was designed to target specific groups of people in 4 Metros (Bangalore, Bombay, Delhi and Chennai) who are in job and also students of IIM Kozhikode. Specific questions were asked in order to get the true picture of the situation and help us to segment the data. Around 36 responses were obtained without missing values. The rest were separated out. Initially, we looked at 10 different attributes i.e. Shopping, Historical Importance, Weather, Hospitality, Relaxation, Connectivity, Events, Adventure, Proximity and Value for money. Respondents to the questionnaire were asked about their opinion regarding the attribute importance for any destination. Then we went on to do a Factor analysis to identify the most significant factors and their correlations. Using principle component analysis, we came down to following four significant factors. Factor 1-Characteristic culture: Hospitality, connectivity and adventure Factor 2-Costliness: Value for money (positive correlation), Events, proximity Factor 3-Climatic conditions: Weather, relaxation Factor 4-Historical significance: Historical Importance, Negatively related with Value for money Component Score Coefficient Matrx Compoent 1 2 3 4 Shopping 0.212 0.246 -0.039 0.241 Historical_Importance 0.015 -0.002 -0.033 0.656 Weather -0.208 -0.024 0.578 0.267 Hospitality 0.343 0.033 0.145 -0.022 Relaxation 0.079 -0.128 0.582 -0.18 Connectivity 0.335 0.053 -0.081 -0.086 Events 0.098 0.406 -0.166 0.021 Adventure -0.389 0.231 0.184 -0.187 Proximity -0.174 0.354 -0.108 0.143 Value_for_money 0.011 0.323 0.163 -0.351 For further segmentation, we used Cluster analysis on the set of data collected by the online questionnaire. The cluster variables were based on the demographics like income, age, employment status. Using Hierarchical clustering and between group linkage procedure, we looked at the coefficients in the agglomeration schedule and the dendogram to reach a cluster of size 2 and 3. Next we also looked at the frequency distributions in order to decide if the clusters are large enough. Finally, we arrived at 2 clusters. Cluster 1 Values Implication Mean employment 2.583 Post graduate and employee people Mean geographical location 1.655 North and South Indians Mean Marital status 1 single Age group 1.172 18-25 years Income 2.414 between 5-10 lacs Cluster 2 Values Implication Mean employment 2.571 No differentiation Mean geographical location 3.428 West and East Indians Mean Marital status 1.428 married and single Age group 1.571 18-25 years Income 2.143 between 5-10 lacs Analysis of the competition with other states: We considered the major tourist hotspots in India like Goa, Andaman Nicobar, Rajasthan, Himachal Pradesh and the North-East to form an idea about the attributes that differentiate them. Using Multidimensional scaling we obtained the perceptual mapping of the states in terms of 4 different dimensions in two plots. As we can see from the above plot, Kerala has a distinct image If we look at crowd, Kerala and Goa are pretty similar. They pull decent number of similar kind of crowds to their destinations. Other attributes: Cost and connectivity, Andaman Nicobar and Lakhswadeep are different from Kerala in these two aspects. The plot below shows the Euclidean distance as observed from the dissimilarity matrix. The second MDS process was run to compare on other attributes like beaches, hillstations, and other location characteristics. The chart is shown in the following plot. Results- à ¢Ã¢â€š ¬Ã‚ ¢ It was found that Kerala differs in historical significance from Rajasthan à ¢Ã¢â€š ¬Ã‚ ¢ In terms of scenic beauty Kerala is high up against Goa and the North-East Conclusion- Most people view Kerala to be a place of scenic beauty constituted by the Backwaters, beaches and Hills. From the above analysis, we can say that Kerala has a distinct competitive edge over other states and should capitalize on it by promoting its strengths. Kerala should look into the specific segments and target the young and fresh in jobs people. Media for Kerala: The awareness about Kerala was high and Internet and friends were the highest contributors. The plot below shows the results of the research (questionnaire). Internet and word-of-mouth spread of news constitute over half of the publicity Kerala receives. Recommendations Based on the findings we suggest the following communication strategy: à ¢Ã¢â€š ¬Ã‚ ¢ More Media campaign should be there to highlight Keralas distinct image. à ¢Ã¢â€š ¬Ã‚ ¢ Internet should be used a powerful Communication channels à ¢Ã¢â€š ¬Ã‚ ¢ More focus should be on the North and South urban centers. à ¢Ã¢â€š ¬Ã‚ ¢ Leverage on existing customers to get new ones